Malcolm Williams

Malcolm Williams

Business Development Manager (South)

Meet Malcolm, our Business Development Manager (South), who tells us about how he first met the Quelfire team, about some of London’s iconic projects he is involved in and the wide range of audience he is keeping in touch within the PFP industry.


I joined Quelfire at the end of 2017 at a very exciting time, when the company started to witness exceptional growth, which I am proud to have been able to contribute to. I first met Quelfire and some of the team at FIREX in 2017 and was so impressed by what I saw, I had no hesitation in wanting to join this exceptional team.

I have worked in a variety of different companies over the last 30 years, but all have had a connection with fire protection, from contractors installing PFP products and doors, to manufacturers selling the same. This has allowed me to gain a breadth of experience in fire protection and containment, which I enjoy sharing with specifiers and contractors alike. This is an area of the construction industry currently under a great deal of focus and scrutiny. It is good to see and be part of, the improvements this is bringing, so that ultimately, we can help protect more lives and property.


My role is dedicated to promoting the company to existing and potential customers, as well helping designers to become more aware of our field and specify fire containment systems appropriately. This involves meeting with installers, be they M&E, dryliners or firestopping specialists, developers and main contractors as well as architects/designers and engineers, at their premises or on sites, and has included over 36 CPD’s or training Seminars in the last six months.

Favourite projects

I always find it exciting to be involved with major projects like some of London’s larger buildings – we are currently involved for example with the Landmark Pinnacle project in Canary Wharf – Europe’s tallest residential building, The South Bank Towers at Waterloo and the Dudley House residential and School project in Paddington, amongst many others. But sometimes a conversion project or cutting-edge design can throw up some challenges and this always keeps things interesting. Another enjoyable part of the year was assisting with our presence at FIREX, from which we had great feedback and responses. It really made me proud to be representing Quelfire.

What he likes about working for Quelfire

It is apparent that everyone at Quelfire is passionate about what we represent and what we are trying to achieve. Everyone is listened to and is able to have an input. Our successes are team successes because everyone is involved. We even manage to have some fun too!

What he enjoys doing when not working

Most of my leave time is spent travelling back to France, where my family have their home, which constantly seems to need work! When I do have spare time, I enjoy cycling, dog walking, following motorsport (F1 mainly), football and rugby.