Craig Wells

I joined Quelfire in 2012 after working at a family contracting business, driven by a passion for technical products and a desire to improve building safety and save lives.

My current role as Sales Director involves keeping the whole team aligned with ambitious targets, while providing technical support and sales consultancy to prospects, influencers, and customers. This could be over the telephone or face to face, both on and off site.

I enjoyed the launch of the QuelCast Cast in Fire Collar to the market in early 2018, as this product and concept can save so many of the controversial situations that arise on site due to the complications of retrofitting products and lack of coordination between various trades. It provides an opportunity to demonstrate so much extra value, improved methods and performance, and provides great satisfaction when clients realise the benefits.

There is a fantastic atmosphere at Quelfire. Whilst we have our lighter moments and some great fun, the full team are all headed in the same direction, with an intent on exceeding targets whilst protecting people and property with quality solutions and providing exceptional customer service. It’s an honour to be part of it.

Most of my free time is spent with my young family. We love walking in the great outdoors, whether it's in a forest, on the beach, or along a canal, and BBQ food is my favourite – whatever the season or weather!