Darryl Wells

I joined Quelfire in June 2012 after finishing my A-levels, when Quelfire was still a very small team. In the first few years, I spent a significant amount of time learning about the BS and EN passive fire protection standards, as well as the testing and certification requirements. This knowledge helped me improve existing products and contribute to the development and testing of new products.

I have also helped take the sales and marketing efforts to a new level, including a full brand refresh in 2017, which led to our new logo and iconic orange colour that helps us stand out in the industry.

Over the years, I've been proud to contribute to the company's growth, helping to build Quelfire year on year into a leading and respected brand within the passive fire protection industry.

My role involves turning the Quelfire vision into reality by interpreting market trends, identifying markets, implementing revenue strategies, managing product and service development, and executing the company plan with other directors.

I am also involved in negotiating ongoing contracts with suppliers, as well as providing technical support myself.

My favourite R&D projects involve developing and testing our products as a complete system to broaden their range of applications, as well as expanding our product line with CE certification. Constant innovation and investment in research and development helped Quelfire achieve 80% growth in 2018, allowing us to maintain our market leadership.

We have a fantastic team culture with everyone embodying our core values. Consistency, reliability, honesty, and loyalty are much needed and rare values in the fire protection industry, setting us apart from competition and making us stronger. Quelfire also cultivates a win-win culture; if our customers win, so do we.

Out of hours, I enjoy spending time with my family, especially taking my son, Archie, to fun places! During the summer, I enjoy paddleboarding in Anglesey or the Lake District.